Inbound marketing focuses on attracting readers and keeping them interested in order to work the charm that gets them to convert. In 2019, the “build it, and they will come” mentality is long gone. Instead, consumers are more discerning than ever, challenging marketers to provide interesting, valuable content.
Whether you’re a new or established company, here are five ideas for you to try this year.
Deciding to hire a marketing professional is often a turning point for young, growing businesses. It’s the point when you turn from an entrepreneur with a vision to a startup with a full-fledged identity.
There's no question that Google remains the dominant search engine, commanding almost 75% of the market share, but it's become so much more than that. It's grown from a simple way to find information into a major marketing platform and Google My Business is a big part of that.
We've developed this comprehensive guide to help local business owners understand how Google My Business works and get started creating their own Google business listing.
If an employee leaves the company while they still have access to your social media accounts, it could spell disaster — or at least embarrassment — for your social media presence.
And yet, it's a pretty common scenario at small businesses that don't have strong social media policies or exit procedures.
This post will show you how to revoke access to various social media accounts and provide tips on strengthening your social media policy.
It's always fun to look at trends in the world of graphic design. Here's a look at what has been striking a chord with folks this year.
No doubt you've heard over and over again that your business needs an SEO strategy, but has anyone ever told you why you need it? No? We want to rectify that. After all, if you don't know why you need SEO how can you determine if you need SEO?
Search Engine Optimization, or SEO for short, is a term that you'll hear a lot about once you delve into website development and digital marketing. SEO is extremely important for helping businesses increase their visibility online and enhance their brand and reputation.
Charitable organizations and non-profits can now use Facebook to raise funds. While many groups may have already been doing this indirectly, say by posting about a fundraiser and then providing a link to donate, Facebook has just eliminated this middle step. The Facebook "one-click" Donate button allows organizations to accept donations right on their Facebook Page.
Rooted Marketing is celebrating our milestone 5-year anniversary today. If you had asked me 5 years ago if I thought Rooted Marketing would be where it is today, I'd have said, "No." 5 years ago, I was just helping out a friend. I had no idea where that offer would take me….
