It's always fun to look at trends in the world of graphic design. Here's a look at what has been striking a chord with folks this year.
6 Graphic Design Trends Of 2017
1. Cinemagraphs. Even if you don't recognize the term, we're certain you've noticed cinemagraphs. These are still photos to which a single, small movement as been added. They are usually presented as GIFs. In addition to bringing an element of life to an image, cinemagraphs are very effective at quickly grabbing our attention because they are still unique and unexpected.
Cereal with Milk Cinemagraph, courtesy: www.gallereplay.com.
Gallereplay maintains a large gallery of stock cinemagraphs as well as custom creations.
5. Unique Images. We've seen several changes in the types of images that are being used this year. There is definitely a trend away from stock photos and towards authentic and custom images. We've also seen a rise in the use of hand-drawn illustrations. Authenticity and hand-drawing both speak to the human element in graphic design, helping to establish a connection between reader and publisher.
Death to Stock Photo offers a variety of authentic 'non-stock' images
6. Color Transitions. Getting back to color trends, color transitions are big this year. A color transition is when the graphic designer stays in the same color register or family, but incorporates faded or intensified versions of that same color throughout the graphic, design, or image. It's a great way to give new life to flat-color logos and, again, is another trend that works well with patterns.
Keep in mind that just because something is trendy doesn't mean it's right for your company or brand and not ALL trends should be adopted at the same time! But following trends can give you ideas and insights into how you can freshen up your image without undertaking a complete overhaul of the brand. Choose what works best for your business and put your own spin on it! Or, contact Rooted Marketing for Graphic Design services! We'll help you say what you want to say without saying a word!