Deciding to hire a marketing professional is often a turning point for young, growing businesses. It’s the point when you turn from an entrepreneur with a vision to a startup with a full-fledged identity.
At some point, every growing company reaches a point where it needs a better and more active marketing plan in order to continue its successful growth. This transitional stage can provide serious, and sometimes painful, challenges for the people who started those businesses and worked to get them this far.
Most small business owners begin by doing everything themselves. Soon, the business begins to grow, and those entrepreneurs can quickly go from the heady feeling of freedom to the crushing burden of wearing all the hats.
When it's time to re-design your company's website, or build your first site, you've got plenty of questions of your own. How much does it cost to design a website? Should I build my own site or hire a web designer? Start with the understanding that in today's marketing world, a website is much more than an online brochure; it's a highly specialized tool.