Taking Root

5 Inbound Marketing Ideas to Try in 2019

Inbound marketing focuses on attracting readers and keeping them interested in order to work the charm that gets them to convert. In 2019, the “build it, and they will come” mentality is long gone. Instead, consumers are more discerning than ever, challenging marketers to provide interesting, valuable content.

Whether you’re a new or established company, here are five ideas for you to try this year.

How To Sell To Multiple Decision Makers

Many companies, both B2B and B2C, find themselves in the position of having to satisfy a committee of decision-makers in order to make a sale. This is especially true of high consideration sales, where the cost causes buyers to take more time researching, comparing, and deliberating over their purchase. It's important for the businesses selling these high consideration products to understand that selling to a committee is a different process than selling to an individual; it takes more marketing touches and a more carefully researched plan.

Creating the Best Calls to Action for Your Opt-In Forms

What is a call to action (CTA)? In the context of your business website, they're words on or next to buttons that prompt visitors to join a mailing list, download a lead magnet, watch a video, make a purchase, or share some of your content. The text associated with those buttons can make the difference between success and failure in getting your prospects to take the action you want.

How To Customize Opt-In Forms And Analyze The Results

The number of analytic metrics involved with your business website can be dizzying. You built a website to accomplish specific goals like achieving a high ranking on the Search Engine Result Pages (SERP) for the keywords that are most relevant. You also built it in order to walk customers through an effective sales funnel toward conversion and sales. There are quite a few intermediate steps to reach that goal, and one of them is getting website visitors to opt in to your mailing list, so you can send them newsletters and other marketing touches that will help move them toward conversion.

If You Build It, They Won't Come | Why Simply Having a Website Isn't Enough

Ten years ago, businesses could put together a nice-looking website that basically acted as a digital brochure, and feel confident that they had built a web presence. On today's information superhighway, that type of website design is destined to become roadkill.

3 Steps to Help Your Website Get Found Online

Today’s buyer is looking for solutions online. They want to visit and spend time on websites that educate, and help them to make better purchasing decisions. And—they typically begin this process before engaging your sales force.  So how do you ensure that buyers find your business during this process?