Taking Root

Regain (and Maintain) Control Over Business Social Media Accounts

Has this ever happened to you? An employee leaves the company and afterwards you realize they still have access to your social media accounts? It's a pretty common scenario at small businesses because many of them don't have strong social media policies or exit procedures. 

6 Graphic Design Trends Of 2017

It's always fun to look at trends in the world of graphic design. Here's a look at what has been striking a chord with folks this year.

A Guide to Why Your Business Needs an SEO Strategy

No doubt you've heard over and over again that your business needs an SEO strategy, but has anyone ever told you why you need it? No? We want to rectify that. After all, if you don't know why you need SEO how can you determine if you need SEO?

SEO Basics and The Impact On Your Business

Search Engine Optimization, or SEO for short, is a term that you'll hear a lot about once you delve into website development and digital marketing. SEO is extremely important for helping businesses increase their visibility online and enhance their brand and reputation.

Facebook Donate Simplifies Charitable Fundraising

Charitable organizations and non-profits can now use Facebook to raise funds. While many groups may have already been doing this indirectly, say by posting about a fundraiser and then providing a link to donate, Facebook has just eliminated this middle step. The Facebook "one-click" Donate button allows organizations to accept donations right on their Facebook Page.

Looking Back: Rooted Marketing Celebrates 5 Years!

Rooted Marketing is celebrating our milestone 5-year anniversary today. If you had asked me 5 years ago if I thought Rooted Marketing would be where it is today, I'd have said, "No." 5 years ago, I was just helping out a friend. I had no idea where that offer would take me….

Email List Hygiene: 5 Best Practices For A Clean List

Email list hygiene is a growing concern for business owners. A clean list means improved personalization, as well as better open and click rates. These things, in turn, translate into increased subscriber engagement and improved deliverability.

The Do's and Don'ts of Instagram Marketing

As of 2016, Instagram surpassed 500 million active users. That means your brand has the capacity to reach an audience of over 500 million people! The unique sharing platform and community makes Instagram a playground for marketers, if they can use the app effectively for their strategy.

5 Core Elements of an Effective Brand Style Guide

A brand style guide dictates your company's signature. It helps to ensure that your brand is not only unique, but also consistent across all types of media. From printed marketing collateral and television ads to website landing pages and email engagement campaigns, it guarantees that no design element deviates from your defined style.