Has this ever happened to you? An employee leaves the company and afterwards you realize they still have access to your social media accounts? It's a pretty common scenario at small businesses because many of them don't have strong social media policies or exit procedures.
Charitable organizations and non-profits can now use Facebook to raise funds. While many groups may have already been doing this indirectly, say by posting about a fundraiser and then providing a link to donate, Facebook has just eliminated this middle step. The Facebook "one-click" Donate button allows organizations to accept donations right on their Facebook Page.
As of 2016, Instagram surpassed 500 million active users. That means your brand has the capacity to reach an audience of over 500 million people! The unique sharing platform and community makes Instagram a playground for marketers, if they can use the app effectively for their strategy.
At the end of January, Facebook announced another tweak to their Newsfeed algorithm. This is part of their constant struggle to make newsfeeds more relevant to individual users. The changes this time target three things: the authenticity of content, real-time content, and video completion.
There is no doubt that Facebook remains a powerful digital marketing tool. It's rolled out many changes just in the last year. Now that tool has extended its reach into the HR field by launching a new feature that allows businesses to post jobs on Facebook.
It wasn't that long ago when having a business presence on social media was optional. Now, it's expected, and it's no longer good enough to simply post when you have a promotion or other announcement.
Facebook can be a powerful marketing tool for businesses, but in order to wield that tool effectively, you need to understand what its strengths are, and how to use the myriad of metrics provided to determine what's working and what's not. Many business owners are under the mistaken impression that Facebook page likes are the most important statistic for their accounts. Page likes are important to a point, but in the end, they don't directly equate to leads or sales, and counting them doesn't even tell half the story.
It can be discouraging when you find customers leaving negative reviews online or negative comments on your social media, but the way your company handles those instances tells people far more about your business than the negative remarks.
Recent changes to the Facebook Newsfeed have thrown business owners, and marketers, for a loop. These changes will lead to a continued decrease in organic reach and referral traffic for many businesses, but there are some steps you can take to keep your posts appearing in your fan’s feeds.