There's no question that Google remains the dominant search engine, commanding almost 75% of the market share, but it's become so much more than that. It's grown from a simple way to find information into a major marketing platform and Google My Business is a big part of that.
We've developed this comprehensive guide to help local business owners understand how Google My Business works and get started creating their own Google business listing.
Ten years ago, businesses could put together a nice-looking website that basically acted as a digital brochure, and feel confident that they had built a web presence. On today's information superhighway, that type of website design is destined to become roadkill.
Today’s buyer is looking for solutions online. They want to visit and spend time on websites that educate, and help them to make better purchasing decisions. And—they typically begin this process before engaging your sales force. So how do you ensure that buyers find your business during this process?