Taking Root

Email list hygiene is a growing concern for business owners. A clean list means improved personalization, as well as better open and click rates. These things, in turn, translate into increased subscriber engagement and improved deliverability.

A brand style guide dictates your company's signature. It helps to ensure that your brand is not only unique, but also consistent across all types of media. From printed marketing collateral and television ads to website landing pages and email engagement campaigns, it guarantees that no design element deviates from your defined style.

Are you inundated with email every day? Guess what? Your customers are, too. That makes it hard for you compete for their attention in the Inbox. In situations like this, your email subject lines are critical to getting readers' attention. But what makes a good email subject line? Sometimes, we spend so much time crafting the content of the email, the subject line becomes an afterthought.

Many companies, both B2B and B2C, find themselves in the position of having to satisfy a committee of decision-makers in order to make a sale. This is especially true of high consideration sales, where the cost causes buyers to take more time researching, comparing, and deliberating over their purchase. It's important for the businesses selling these high consideration products to understand that selling to a committee is a different process than selling to an individual; it takes more marketing touches and a more carefully researched plan.

Starting a business is an exciting time. You have a great product, service, or idea. You have the fortitude and wherewithal to be your own boss. So now what? How do you actually go about starting a business in Wisconsin? We're here to help you get started.

Social media has exploded and it shows no signs of slowing down. In fact, if you don't utilize your company's social media accounts to grow your business, you're behind the game. Social media has become an integral part of marketing strategies and needs to be treated as such. Many businesses know this but they just don't have the skills, knowledge, or time to properly manage their social accounts. Enter the social media manager.

At the end of January, Facebook announced another tweak to their Newsfeed algorithm. This is part of their constant struggle to make newsfeeds more relevant to individual users. The changes this time target three things: the authenticity of content, real-time content, and video completion.

There is no doubt that Facebook remains a powerful digital marketing tool. It's rolled out many changes just in the last year. Now that tool has extended its reach into the HR field by launching a new feature that allows businesses to post jobs on Facebook.

What is a call to action (CTA)? In the context of your business website, they're words on or next to buttons that prompt visitors to join a mailing list, download a lead magnet, watch a video, make a purchase, or share some of your content. The text associated with those buttons can make the difference between success and failure in getting your prospects to take the action you want.