Taking Root

5 Core Elements of an Effective Brand Style Guide

A brand style guide dictates your company's signature. It helps to ensure that your brand is not only unique, but also consistent across all types of media. From printed marketing collateral and television ads to website landing pages and email engagement campaigns, it guarantees that no design element deviates from your defined style.

Tips And Tricks For Creating The Best Email Subject Lines

Are you inundated with email every day? Guess what? Your customers are, too. That makes it hard for you compete for their attention in the Inbox. In situations like this, your email subject lines are critical to getting readers' attention. But what makes a good email subject line? Sometimes, we spend so much time crafting the content of the email, the subject line becomes an afterthought.

How To Sell To Multiple Decision Makers

Many companies, both B2B and B2C, find themselves in the position of having to satisfy a committee of decision-makers in order to make a sale. This is especially true of high consideration sales, where the cost causes buyers to take more time researching, comparing, and deliberating over their purchase. It's important for the businesses selling these high consideration products to understand that selling to a committee is a different process than selling to an individual; it takes more marketing touches and a more carefully researched plan.

6 Tips For Starting A Business In Wisconsin

Starting a business is an exciting time. You have a great product, service, or idea. You have the fortitude and wherewithal to be your own boss. So now what? How do you actually go about starting a business in Wisconsin? We're here to help you get started.

10 Questions To Ask Before You Hire A Social Media Manager

Social media has exploded and it shows no signs of slowing down. In fact, if you don't utilize your company's social media accounts to grow your business, you're behind the game. Social media has become an integral part of marketing strategies and needs to be treated as such. Many businesses know this but they just don't have the skills, knowledge, or time to properly manage their social accounts. Enter the social media manager.

Facebook Newsfeed Update On Authenticity, Timing, and Videos

At the end of January, Facebook announced another tweak to their Newsfeed algorithm. This is part of their constant struggle to make newsfeeds more relevant to individual users. The changes this time target three things: the authenticity of content, real-time content, and video completion.

Did You Hear? Now You Can Post Jobs On Facebook!

There is no doubt that Facebook remains a powerful digital marketing tool. It's rolled out many changes just in the last year. Now that tool has extended its reach into the HR field by launching a new feature that allows businesses to post jobs on Facebook.

Creating the Best Calls to Action for Your Opt-In Forms

What is a call to action (CTA)? In the context of your business website, they're words on or next to buttons that prompt visitors to join a mailing list, download a lead magnet, watch a video, make a purchase, or share some of your content. The text associated with those buttons can make the difference between success and failure in getting your prospects to take the action you want.

How To Customize Opt-In Forms And Analyze The Results

The number of analytic metrics involved with your business website can be dizzying. You built a website to accomplish specific goals like achieving a high ranking on the Search Engine Result Pages (SERP) for the keywords that are most relevant. You also built it in order to walk customers through an effective sales funnel toward conversion and sales. There are quite a few intermediate steps to reach that goal, and one of them is getting website visitors to opt in to your mailing list, so you can send them newsletters and other marketing touches that will help move them toward conversion.