Email list hygiene is a growing concern for business owners. A clean list means improved personalization, as well as better open and click rates. These things, in turn, translate into increased subscriber engagement and improved deliverability.
Are you inundated with email every day? Guess what? Your customers are, too. That makes it hard for you compete for their attention in the Inbox. In situations like this, your email subject lines are critical to getting readers' attention. But what makes a good email subject line? Sometimes, we spend so much time crafting the content of the email, the subject line becomes an afterthought.