A brand style guide dictates your company's signature. It helps to ensure that your brand is not only unique, but also consistent across all types of media. From printed marketing collateral and television ads to website landing pages and email engagement campaigns, it guarantees that no design element deviates from your defined style.
At some point, every growing company reaches a point where it needs a better and more active marketing plan in order to continue its successful growth. This transitional stage can provide serious, and sometimes painful, challenges for the people who started those businesses and worked to get them this far.