Recent changes to the Facebook Newsfeed have thrown business owners, and marketers, for a loop. These changes will lead to a continued decrease in organic reach and referral traffic for many businesses, but there are some steps you can take to keep your posts appearing in your fan’s feeds.
Today’s buyer is looking for solutions online. They want to visit and spend time on websites that educate, and help them to make better purchasing decisions. And—they typically begin this process before engaging your sales force. So how do you ensure that buyers find your business during this process?